Freckle Collection

Campaign Identity
Print Production
Copywriting
Fashion Photography Assisting

This project explored a minimalist approach to showcase the collection’s details and craftsmanship. I wanted the garments to shine on their own, incorporating personal symbols like Silvi's signature and a display of the stitches used to bring this collection to life. The collection premiered at Lakmé Fashion Week 2024 before receiving further exposure through its feature in Vogue India.