Creating the Visual Language from the Familiar Icons Around UConn’s Campus

To represent the range of student jobs at UConn and the large student working population on campus, I created a series of recognizable emblems that capture the energy of its students.

Black and white illustration of a cow on a blue circular background.
A black and white illustration of a husky dog with a red background.
A black and white illustration of a person dressed in medieval armor, standing on one leg with the other raised, pointing forward, with a blue circular background.
A black and white illustration of a dinosaur, likely a tyrannosaurus rex, with a large head and small arms, set against a red circular background.
A black and white stylized illustration of a dog wearing a space helmet inside a red circle.
A collage of various icons and images representing different jobs at UConn, including sports, food, animals, science, and student activities, with the title "Iconography" at the top and "Representing UConn Jobs" at the bottom.
A collage of various icons and images representing different jobs at UConn, including sports, food, animals, science, and student activities, with the title "Iconography" at the top and "Representing UConn Jobs" at the bottom.
A diagram illustrating data visualization and student job population, with interconnected circles labeled with numbers, on a black background.
A diagram illustrating data visualization and student job population, with interconnected circles labeled with numbers, on a black background.
Guide for designer staff with sections on magazine icons, creamery, and collecting symbols, showing various icons and images related to these themes.
Guide for designer staff with sections on magazine icons, creamery, and collecting symbols, showing various icons and images related to these themes.

Pen on Paper

Black and white sketch of a mechanical dial, labeled with numbers and symbols, featuring a central arrow or pointer.
Black and white illustration of a person falling through the air with arms outstretched and face smiling, surrounded by stars and a skeleton figure lying on the ground.
A black and white sketch of a farm with a large barn, a smaller house, and a winding driveway.
A bar display with various bottles of alcohol behind the counter and two people holding cocktails garnished with lime slices and ice on a white table.
A magazine article titled 'Behind the Bar' with photographs of bartenders and a bar at night, bottles of alcohol behind the bar, and a close-up of a cocktail with lime.

Spread

A presentation slide with black background, displaying black and white silhouettes of women performing various poses, one person in different yoga poses with numbered steps, and clear section titles 'Sourcing Inspiration,' 'Visual Execution,' and 'Movement'.
Two women are practicing yoga outdoors on a grassy area in front of brick buildings. The woman on the left is sitting on the grass, extending her arms forward, smiling. The other women, visible in the smaller pictures on the right page, are doing yoga poses, smiling, and wearing casual athletic clothing.

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