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Creating this set was one of my favorite projects, offering complete freedom of expression. I initiated the creative direction by developing mood boards to clarify and align the visual concept for Noah. After the vibe was set, I sourced the materials and developed my own pattern using negative space from chain stitches to accentuate the body. This knitwear set reached a combined audience of over 1.4M followers and generated 23K Instagram likes.

Noah Millar for Bjerke Design

A woman wearing a distressed, white crochet dress and brown tall boots posing at night with a crowd and fireworks or stage lights in the background.
A woman with short curly hair and a sleeveless beige crochet top at a night carnival with a brightly lit Ferris wheel in the background. She is winking and smiling slightly, holding a brown purse with a shoulder strap.
Collage of images featuring handmade crochet and knitwear clothing, jewelry, and accessories, including necklaces, shirts, and decorative pieces, with a black header stating 'Noahs Mood Board,' 'Coachella 2025.'
Close-up photograph of a square piece of beige crochet fabric showcasing a double stitch pattern.
Close-up photograph of a square piece of beige crochet fabric showcasing a double stitch pattern.
Close-up photo of a crochet project and crochet hook on a soft gray fabric background, with text overlay reading 'Starting the Garments' and 'Double Stitch Crochet'.
Cream-colored crochet sweater hanging on a wooden hanger against a wall, with a beige and brown knit skirt hanging below, both on hooks.
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Back to Recent Work